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8 Critical Ways Geographic Targeting Beats Local Broadcast
8 Critical Ways Geographic Targeting Beats Local Broadcast Geographic targeting outperforms local broadcast because it delivers precise, real-time, cost-effective messages directly to voters at the street-level, leaving the broad, slower, and pricier broadcast approach behind. Stat-led hook: In the 2022 midterms, campaigns that layered geo-targeted alerts reached 37 voters within